Want to learn about link building? For your edification, we’ve assembled a library of link building resources and grouped them by category:
Or, simply browse the selection below…
As you might imagine, most organizations are reluctant to share publicly the strategies and tactics that have given them an edge over their competitors online. So it is a testament to our clients’ generosity and commitment to partnership that they have graciously granted us permission to publish this inside view of their SEO, e-marketing and web development initiatives.
Below you will find a selection of case studies from some of these valued clients.
SMX East — New York, NY
This session looks at how to improve site ranking by gaining links from sites across the web.
Moderator:
Detlev Johnson, CEO, SearchReturn
Speakers:
Rand Fishkin, CEO, SEOmoz
Debra Mastaler, President, Alliance-Link
Roger Montti, Owner, martinibuster
Jeff Muendel, Search and Online Marketing Analyst, Netconcepts
Eric Ward, CEO, EricWard.com
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Search Engine Strategies — San Jose, CA
Discover how search engines rely on link analysis as an important component for rank web pages. Learn also how to increase traffic to your site by building quality links in an appropriate manner.
Moderator:
Mike Grehan, Global KDM Officer, Acronym Media
Speakers:
Michael Gray, President, Atlas Web Service
Jeff Quipp, President & CEO, Search Engine People
PJ Fusco, Natural Search Director, Netconcepts
Jody Farmer, VP, Strategic Marketing, CreditCards.com
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A SEO review of this site and the Best Practices in use, as well as opportunities for new optimization. Analyst Jeff Muendel of Netconcepts goes through the site with a fine tooth comb. Learn from his findings on how to analyze your ecommerce website and tweak it in time for holiday traffic.
If Little Pixie Gifts has an SEO weak point, it is in the URLs. As search engines spider the URL addresses along with title tags and page content, each URL should reflect the keyword theme of the page. Instead, Little Pixie Gifts has URLs like http://www.littlepixiegifts.com.au/cart.php?target=category&category_id=62. While such a URL doesn’t necessarily hurt things from a search engine perspective, it certainly doesn’t help.
To read the full article, visit Practical Ecommerce.
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Interviewed by Jim Hedger of Metamend, Stephan Spencer, founder & president of Netconcepts, recaps a few tips, and tricks from his session at SES Toronto 2008. If you missed this powerful session at SES, learn some nuggets of useful link building tricks from one of the masters.
View the full video interview here.
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In this video Stephan Spencer, Netconcepts President & Founder is interviewed at the Internet Retailer conference by Get Elastic about Link Building strategies for online retailers. How can your organization increase PageRank to interior pages? Does a link building initiative mean building links only to your home page? What is ‘PageRank sculpting‘, and how can it impact a website?
To view the video interview and learn more on this topic, go here.
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Internet Retailer 2008 — Chicago, IL
The right links are fuel for a retail web site’s search engine rankings. But building the right links is among the most difficult, misunderstood and poorly executed aspects of search engine optimization. There are two kinds of links that retailers should focus on to improve such rankings. Links from an e-retailer’s product page to other relevant product pages within the site—with relevant, as judged by the search engine spider, being the keyword—is one type. But a retailer can’t just put a bunch of links on a site to achieve a higher rank without taking into account whether the links achieve business goals. Such links must make merchandising and business sense, otherwise they will interfere with the shopper’s experience and possibly have a deleterious effect on a retail site. The second kind of link is links coming into a site from external sources, which retailers have a lot less control over. A link from a hunting magazine to an outdoor retail site is a link from an authoritative external site and those kinds of links can boost a retailer’s search rankings. But they are much harder to achieve because they require persuading the outside site to link to the retailer’s site, a mostly manual process. This session will examine criteria for evaluating a link’s value, creative link building strategies, link building dos and don’ts, and how to leverage affiliates and social media content. It will tell attendees how seemingly innocent practices can undermine a search engine optimization program and how best practices in search marketing are likely to change in the near future.
Workshop Presenters:
P.J. Fusco, Senior Consultant, NetConcepts
Mark Kaufman, Associate Vice President, CNet Findability, CNet
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SMX Advanced — Seattle, WA
Want to learn how to build a database of high-value link acquisition targets? Want to know how to get on the radar of nonprofits, government and university departments and compel them to give you some of that sweet, authoritative link love? Want to learn the most coveted secrets to “buying” the links the engines would never consider a “paid link?” This, along with non-traditional link sources, linking strategies and nofollow PageRank “scuplting” or “siloing” are covered in the session.
Moderator:
Greg Boser, President/CEO, 3 Dog Media
Speakers:
Stephan Spencer, Founder and President, Netconcepts
Jay Young, Owner, Link Fish Media, Inc.
Tuesday, June 3rd - Day 1
10:45am - 12:00pm
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ACCM 08 — Orlando, FL
Keyword-rich contextually relevant text links are like fuel for your web site’s search engine rankings. Without good links, you are relegated to the bottom of the search results heap. Link building is arguably the most difficult; the most misunderstood and poorly executed aspect to SEO. In this session, you will learn criteria for evaluating a link’s value, creative link building strategies, link buying do’s and don’ts, how to approach webmasters, how to leverage your affiliates, how social media can be leveraged to build links, dangerous tactics, and more!
Moderator: Stephan Spencer, Founder & President, Netconcepts
Panelists:
Neil Patel, Chief Technology Officer, Advantage Consulting Services
Seth Besmertnik, CEO, LinkExperts
Rhea Drysdale, Online Marketing Director, Less Everything
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HEADQUARTERS
2820 Walton Commons West, Suite 123
Madison, WI 53718 USA
Phone: (608) 285-6600
Toll-free: 888 207-1109
REGIONAL OFFICE
36 Anzac Rd., Browns Bay
Auckland, New Zealand
Phone: (+64) 9 476-4601
infodesk@netconcepts.com
